Privacy policy

In this privacy policy, it is described how your personal data is collected, used, and shared when you use or make a purchase from maremare.ch (the “Website”).

Personal data we collect

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.

Additionally, when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “personal data” in this privacy policy, we are talking both about Device Information and Order Information.

How do we use your personal data?

We use the Order Information that we collect generally to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you
  • Screen our orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services, in line with your privacy settings

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).

Sharing your personal data

We share your personal data with third parties to help us use your personal data as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy.

We may also share your personal data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Google Analytics

We use Google Analytics, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA, USA) and Google Ireland Ltd. (Google Building Gordon House, Barrow St, Dublin 4, Ireland). Google uses cookies and similar technologies to collect certain information about user behaviour and the device used.

Google Analytics does not store or log user IP addresses within Europe. Google provides us with reports and can be considered our data processor in this regard. However, Google also processes certain data for its own purposes. Based on the collected data, Google may be able to identify users and create personal profiles, linking the obtained data to any Google accounts those users may have.

For more information on Google Analytics privacy, visit https://support.google.com/analytics/answer/6004245

Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not intended to personally identify you. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser’s user settings. You will then not be included in the conversion tracking statistics. As part of the use of Google Ads, it may also lead to the transmission of personal data to the servers of Google LLC. in the USA.

For data transfers to the USA, the provider relies on standard contractual clauses of the Federal Data Protection and Information Commissioner (FDPIC), which are intended to ensure compliance with Swiss data protection levels.

For more information about Google’s privacy policies, visit: https://www.google.com/policies/privacy/

You can permanently disable cookies for advertising preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin

Please note that certain functions of this website may not be usable or may be restricted if you deactivate the use of cookies.

Do Not Track

Please note that we do not alter our Website’s data collection and use practices when we see a “Do Not Track” signal from your browser.

Data retention

When you place an order through the Website, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at shop@maremare.ch or by mail using the details provided below:

maré maré A. Theiler, Am Wasser 24, 8049 Zurich, Switzerland